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Government and political outreach

Government and outreach CRM for grievance and constituency teams

Log every grievance, assign it to a field worker and close it with a record. Messages go only to people who agreed to receive them.

Grievance ticketsWard fieldsField-worker appCategory routingResolution trackingConsent registerBulk WhatsAppCitizen feedback

Your pipeline, ready on day one

These stages come with the template. Rename, add or remove any of them.

  1. Stage 1ContactA citizen is added from a call, a visit or a form, with ward, area and contact.
  2. Stage 2Grievance loggedThe issue is recorded with category, location and priority, and a ticket number is given.
  3. Stage 3AssignedThe ticket goes to a department contact or field worker with a due date.
  4. Stage 4ResolvedThe work is done, proof is attached and the citizen is informed and asked for feedback.

What is a government and political outreach CRM?

Most outreach work is listening and then following through. A citizen reports a broken streetlight, a water problem or a pending certificate, and expects to hear back. A CRM turns those calls into tickets with a category, a ward, an owner and a due date, so nothing depends on one assistant's memory. Gandiv adds a field-worker app for site checks, resolution proof and a consent record for each contact. Updates and event invitations go on WhatsApp only to people who opted in, and every message is traceable. It is a tool for service and communication, not for sending messages to people who have not asked for them.

Why government and political outreach teams need one

Problem

Complaints are taken on calls and never recorded.

With Gandiv

Each call becomes a ticket with a number the citizen can quote.

Problem

Nobody knows which ward has the most problems.

With Gandiv

Ward and category fields produce counts for planning and review.

Problem

Issues sit with field workers with no deadline.

With Gandiv

Tickets carry owner, due date and escalation when overdue.

Problem

Citizens never hear that work was done.

With Gandiv

Resolution triggers a message and a feedback request with the proof attached.

Problem

Mass messages go to numbers that never agreed.

With Gandiv

A consent register limits bulk WhatsApp to opted-in contacts, with an easy opt-out.

Problem

Volunteers and workers share data on personal phones.

With Gandiv

Role-based access and a field app keep records in one controlled place.

Key features

Grievance tickets

Every complaint gets a number

Log category, location, priority and description from a call or visit. The citizen receives a ticket number, and the ticket carries a timeline from logging to closing.

  • Ticket number to citizen
  • Category and priority
  • Full timeline

Grievance tickets

  • Ticket number to citizen
  • Category and priority
  • Full timeline

Ward fields

Data organised by ward and area

Store ward, booth area, locality and category on each contact and ticket. Leaders see which wards have most open issues and how quickly each is resolved.

  • Ward and locality fields
  • Open issues by ward
  • Resolution time by category

Ward fields

  • Ward and locality fields
  • Open issues by ward
  • Resolution time by category

Field-worker app

Workers update from the site

Field workers see assigned tickets on a phone, visit the location, upload before and after photos and mark progress. Supervisors see geo-tagged evidence instead of verbal updates.

  • Assigned ticket list
  • Photo proof
  • Geo-tagged check-in

Field-worker app

  • Assigned ticket list
  • Photo proof
  • Geo-tagged check-in

Escalation

Overdue tickets reach someone

Set due dates by category. When a ticket is overdue, the supervisor is alerted and it can be reassigned, so issues do not rest quietly with one person.

  • Due date by category
  • Overdue alert
  • Reassign with note

Escalation

  • Due date by category
  • Overdue alert
  • Reassign with note

Consent-based WhatsApp

Message only people who said yes

Keep a record of consent with source and date, and send updates, scheme information or event invitations on WhatsApp only to opted-in contacts. Anyone can opt out, and that is honoured at once.

  • Consent record with date
  • Opt-out respected
  • Segments by ward

Consent-based WhatsApp

  • Consent record with date
  • Opt-out respected
  • Segments by ward

What is inside the template

Everything below is created in your workspace when you pick this template.

Fields

Ward · Locality · Grievance category · Priority · Department · Consent to WhatsApp · Ticket due date

Automations

Ticket number message to the citizen · Escalation when overdue by 2 days · Resolution message with feedback request · Event invite to opted-in contacts only · Reopen if citizen replies not resolved

Reports

Open tickets by ward · Resolution time by category · Tickets per field worker · Overdue and escalated · Citizen feedback score

Message templates

Your complaint is registered, ticket number 2381 · Your issue has been resolved, was it fixed to your satisfaction? · You are invited to the ward meeting on Sunday · Reply STOP to stop receiving updates

Call script

Namaste, I am [Name] from the office of [Name/Office]. I am calling about your complaint number [no.]. The work has been completed. May I confirm that the problem is solved?

By role

Representative or department head

  • See open grievances by ward
  • Review resolution time and escalations
  • Approve outreach campaigns

Call desk and office staff

  • Log grievances and give ticket numbers
  • Assign to departments
  • Call back to confirm closure

Field worker or volunteer

  • See assigned tickets on a phone
  • Upload photo proof
  • Mark progress and closure

Frequently asked questions

Is bulk messaging allowed to everyone on my list?

No. Use bulk WhatsApp only for contacts who have given consent, record when and how they agreed, and honour opt-outs immediately. Follow platform policies and applicable law.

Can field workers use their own phones?

Yes. They get a restricted app login showing only their assigned tickets, with photo upload and location check-in.

Can I see problem areas by ward?

Yes. Ward and category fields let you count open and closed issues by area and see how long each takes to resolve.

Does it support multiple departments?

Yes. Tickets can be routed by category to department contacts, each seeing only their own work.

Is citizen data protected?

Access is by role, numbers can be masked for callers, exports are limited to admins and activity is logged. Handle personal data per applicable rules.

Start with the government and political outreach template

Your pipeline, fields and messages are created for you. Change anything later.

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