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Apparel and FMCG distribution: call script and WhatsApp templates

Copy, then replace the words in [brackets] with your own details. Keep WhatsApp messages short and only message people who have agreed to hear from you.

Opening call script

Namaste, I am [Name] from [Company]. It has been a few weeks since your last order. The new scheme on [product] ends on the 30th. How much stock would you like this week?

WhatsApp message templates

  • New season catalogue attached, reply with quantities

  • Scheme: buy 10 cartons, get 1 free till the 30th

  • Your order is dispatched, vehicle number inside

  • A payment of Rs 18,500 is overdue since the 5th

Messages sent on the WhatsApp Business API outside a 24-hour chat need a template approved by Meta. Treat these as drafts to submit, not pre-approved templates.

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