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Insurance: call script and WhatsApp templates

Copy, then replace the words in [brackets] with your own details. Keep WhatsApp messages short and only message people who have agreed to hear from you.

Opening call script

Confirm the cover type and who is to be insured. Ask age, existing policies and sum insured needed, explain two or three suitable plans, and note any pre-existing condition or vehicle details needed for the quote.

WhatsApp message templates

  • Quote comparison

  • Premium payment link

  • Policy issued with document

  • Renewal reminder

  • Claim status update

Messages sent on the WhatsApp Business API outside a 24-hour chat need a template approved by Meta. Treat these as drafts to submit, not pre-approved templates.

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