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Startups and SMB: call script and WhatsApp templates

Copy, then replace the words in [brackets] with your own details. Keep WhatsApp messages short and only message people who have agreed to hear from you.

Opening call script

Hello, I am [Name] from [Company]. Thanks for your enquiry about [product]. What are you looking for, and by when do you need it?

WhatsApp message templates

  • Thanks for your enquiry, may I call you today?

  • Here is our proposal, any questions?

  • Your payment link is ready

  • Just checking in, is this still on your list?

Messages sent on the WhatsApp Business API outside a 24-hour chat need a template approved by Meta. Treat these as drafts to submit, not pre-approved templates.

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